Voice, identity, and the small decisions that make infrastructure feel like it was made by people.
Joined as the first marketing and brand designer and built the function from there. Hired, scaled, and led the team responsible for brand experience, events, campaigns, and high-visibility launches.
Built and led the visual communications function supporting the CEO and executive leadership, after three years in corporate marketing and the brand studio.
A designer in the Volcom Art Loft, plus work for Vans, Obey Clothing, and others in that world. Apparel, graphics, and campaigns for brands where taste was the whole product. Still the most useful design education I've had.